Analysis of E-Consumer Behavior During the COVID-19 Pandemic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002437" target="_blank" >RIV/75081431:_____/22:00002437 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/book/10.1007/978-3-030-78303-7" target="_blank" >https://link.springer.com/book/10.1007/978-3-030-78303-7</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analysis of E-Consumer Behavior During the COVID-19 Pandemic
Original language description
The aim of the study is to examine specific changes in B2C interactions of Czech and Slovak consumers during the first lockdown in 2020. The starting point for changing consumer preferences was the fact that the dominant part of consumer interactions shifted from brick-and-mortar to virtual environment, where e-commerce was a safe alternative to traditional forms of trading. The results suggest that both the supply and demand sides of the market were able to adapt to the non-standard situation in a relatively short time.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge
ISBN
9783030783037
Number of pages of the result
20
Pages from-to
95-114
Number of pages of the book
118
Publisher name
Springer Nature Switzerland AG
Place of publication
Cham, Switzerland
UT code for WoS chapter
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