Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002461" target="_blank" >RIV/75081431:_____/22:00002461 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/1996-1073/15/22/8683" target="_blank" >https://www.mdpi.com/1996-1073/15/22/8683</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram
Original language description
This paper aims to evaluate the marketing communication of leading European oil and gas companies on their Instagram accounts in the context of reputation building through using social media and identify to what extent the companies reflect the environmental aspects of corporate social responsibility.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Energies
ISSN
1996-1073
e-ISSN
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Volume of the periodical
15/2022
Issue of the periodical within the volume
22
Country of publishing house
CH - SWITZERLAND
Number of pages
8683
Pages from-to
2-14
UT code for WoS article
000887215000001
EID of the result in the Scopus database
2-s2.0-85142638738