Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F23%3A00002738" target="_blank" >RIV/75081431:_____/23:00002738 - isvavai.cz</a>

Result on the web

<a href="https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-981-97-0996-0_54" target="_blank" >https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-981-97-0996-0_54</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic

Original language description

The success of companies heavily hinges on their reputation, an intangible asset deserving utmost attention. Continuously monitoring corporate reputation is pivotal in swiftly detecting potential threats. Family-owned enterprises, blending tradition and adaptability within their brands, serve as ideal subjects for reputation management studies. This paper delves into exploring innovative strategies for online reputation management amid a global pandemic. Authors conducted a comprehensive analysis of sentiment across major online platforms for the ten largest family-owned businesses before and during the pandemic’s decline. Key determinants like Google, Facebook, Twitter, YouTube, and LinkedIn were scrutinized. This study reveals a conspicuous contrast between the marketing strategies of parent companies and their brands, offering valuable insights into sustainable brand evolution. By discerning effective methodologies and pinpointing weaknesses, the research endeavors to reshape knowledge in management sciences, particularly considering the transformative landscape shaped by the pandemic’s wane. The research methodology involved an extensive evaluation of online sentiment and communications, accentuating shifts in consumer perceptions during the pandemic’s evolution. The significance lies not just in identifying successful practices but also in shedding light on deficiencies. It aims to contribute substantially to the evolution of management sciences, particularly concerning the paradigm shifts brought about by the receding pandemic. The findings emphasize the importance of agile adaptation in brand management, catering to evolving consumer sentiments amidst global crises. This study serves as a compass guiding businesses toward resilient brand strategies in the face of unforeseen disruptions.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

International Conference on Entrepreneurship and Economy in an Era of Uncertainty, EEEU 2023

ISBN

9789819709953

ISSN

2198-7246

e-ISSN

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Number of pages

21

Pages from-to

917-937

Publisher name

Springer Nature

Place of publication

Neuveden

Event location

Pattaya, Thajsko

Event date

Jan 1, 2023

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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