ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F24%3A00002733" target="_blank" >RIV/75081431:_____/24:00002733 - isvavai.cz</a>
Result on the web
<a href="https://jssidoi.org/jesi/article/1196" target="_blank" >https://jssidoi.org/jesi/article/1196</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES
Original language description
"This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices."
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Entrepreneurship and Sustainability Issues
ISSN
2345-0282
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
4
Country of publishing house
LT - LITHUANIA
Number of pages
19
Pages from-to
135-153
UT code for WoS article
001250847500009
EID of the result in the Scopus database
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