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Consumer attitudes towards alternative forms of TV advertising
Basic themes of document: TV advertising; product placement; TV sponsorship...
AE - Řízení, správa a administrativa
- 2015 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Model based segmentation of TV advertising scheduling patterns
This paper employs a model based classification for longitudinal data to identify typical scheduling patterns of TV sponsorship spots which is a type of TV advertisement....
BB - Aplikovaná statistika, operační výzkum
- 2013 •
- D
Rok uplatnění
D - Stať ve sborníku
Sport event and economic - sport sponsorship
Sponsorship of sport event.
AH - Ekonomie
- 2002 •
- D
Rok uplatnění
D - Stať ve sborníku
Effective sponsorship top football and ice-hockey test-match brewery
Effective sponsorship top football and ice-hockey test-match brewery...
AH - Ekonomie
- 1999 •
- D
Rok uplatnění
D - Stať ve sborníku
Is sponsorship top football and ice-hockey test-match brewery effect?
Is sponsorship top football and ice-hockey test-match brewery effect?...
AH - Ekonomie
- 1999 •
- D
Rok uplatnění
D - Stať ve sborníku
Sponsorship Has Its Guidelines
Not available...
AH - Ekonomie
- 2002 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Mentoring and sponsorship: Tips for success
and Sponsorship: Tips for success? for female early career researchers (postgraduate students and sponsorship research of dr. Jennifer De Vries who is an organizational consultant, public for employees including Mentoring and S...
AO - Sociologie, demografie
- 2015 •
- W
Rok uplatnění
W - Uspořádání workshopu
Mentoring and sponsorship ? for mentors
and Sponsorship ? for mentors? for senior researchers who already are or plan to be mentors on mentoring and sponsorship research of dr. Jennifer De Vries who is an organizational a number of programs for employees including Mentor...
AO - Sociologie, demografie
- 2015 •
- W
Rok uplatnění
W - Uspořádání workshopu
Support of Professional Sport by Companies in the Czech Republic
The paper focuses on sports sponsorship, which has become a primary interest of sponsors on a global scale. Almost three-quarters of the global sponsorship spending of sponsorship by enterprises from the so-called socially ...
Business and management
- 2019 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Attitudes of companies to sport sponsorship in the Czech Republic during the economic crisis
This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in the Czech Republic. The research included 100 companies based in the Czech Republic...
AE - Řízení, správa a administrativa
- 2014 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
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