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"The Adventure Continues on DVD" - Franchise Movies As Home Video

Research into practices applied by the Hollywood studios on the DVD market requires analysis of the economic logic of the market and the rhetoric of various paratexts accompanying the movies on DVDs, as well as consideration of practices and...

AJ - Písemnictví, mas–media, audiovize

  • 2007
  • Jx
Result

Do you deserve to see the DVD trailer? Fans, franchise familiars, and the rhetoric of the Star Wars DVD trailers.

Our study indicates how important the use of DVD for product differentiation and for addressing groups of viewers is and what specific role the format can have for Hollywood franchise movies. The DVD versions and the circulation of ...

AJ - Písemnictví, mas–media, audiovize

  • 2009
  • C
Result

Franchising And Particular Issues Of Franchise Agreement

The contribution offers the issue of franchising, namely franchise contracts. The author of the contribution names the principal terms in franchising, includes a list of items of a franchise contract as the only ba...

AG - Právní vědy

  • 2007
  • D
Result

Franchise fees in practice

of cooperation is franchising. The paper focuses on franchise fees applied in the franchising. Franchisee under the franchise contract the franchisor shall pay various types of fees. The paper defines

AH - Ekonomie

  • 2010
  • Jx
Result

Franchising in Conditions of the Market Environment in Czech Republic

The paper deal with the franchising as one from the method of distribution Republic. The Czech franchising association assisting to growth and effective in problem of the financing of franchising belonging to the largest ob...

AH - Ekonomie

  • 2005
  • D
Result

Franchising as a Competitive Instrument of Small and Medium sized Enterprises

The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were an...

AE - Řízení, správa a administrativa

  • 2010
  • D
Result

Franchising - modern way of doing business

Journal article introduces readers to the concept of franchising. It explains the nature and content of franchising, its history, discusses the rights and obligations of the individual subjects, evaluate the advantages and disadvant...

AH - Ekonomie

  • 2010
  • D
Result

Franchising.

Basic themes in document: franchising.

AH - Ekonomie

  • 2002
  • Jx
Result

Role of Franchising in Business Subject Transformation in the Czech Republic

The contribution deals with the problems of franchising in the Czech Republic.

AH - Ekonomie

  • 2004
  • D
Result

Franchise systems: differences between Czech Republic and European Union

The article deals with the problematic of franchise systems in the Czech Republic and European Union. The article focuses on analysis and comparison of chosen franchise systems especially in the Czech Republic, in Poland and in Spai...

AE - Řízení, správa a administrativa

  • 2011
  • D
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