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4 421 (0,083s) •

Result

Online brand community and consumer brand trust: Analysis from Czech millennials

. However, the relationships between these online communities and brand trust are less community has a direct significant effect on consumer’s brand trust, and indirect regarding the motivations (brand pro...

Economic Theory

  • 2022
    • •
  • JSC
    • •
  • Link
Result

Incorporating new variables into a model of brand extension in fast fashion

with brand extension, similar to a fashion leader (β = -0.126, p-value = 0.010). TRUSTThis study tests a brand extension in fast fashion to explore the extension’s effect on the parent brand. It investigates wheth...

Business and management

  • 2024
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  • Jimp
    • •
  • Link
Result

How to ensure the future of the brand?

Brand must be integrated into the environment and daily life. Ensure the future of the brand: trust / reliability, relevance, differentiation, the promise of power, the power of fascination, customer orientation, top-qualit...

AH - Ekonomie

  • 2015
    • •
  • O
Result

How to drive brand engagement and EWOM intention in social commerce: A competitive strategy for the emerging market

. Furthermore, trust moderates the brand engagement-eWOM intention relationship brand engagement and eWOM intention, as well as enhancing consumer trustBrand engagement and eWOM intention have been found t...

Business and management

  • 2020
    • •
  • Jimp
    • •
  • Link
Result

The Administration of the Property of Others

The publication elaborates brand-new institute of the Czech law - the administration of the property of others. Extraordinary attention is paid to the trust, which is in the Czech law regulated as one of the kinds of the administrat...

Law

  • 2017
    • •
  • B
Result

CSR: a roadmap towards customer loyalty

Main topics of the document: bank loyalty; bank reputation; brand trust; CSR beliefs; mediation; retail bank context...

Public administration

  • 2021
    • •
  • Jimp
    • •
  • Link
Result

Green brand of companies and greenwashing under sustainable development goals

to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand....

Economics and Business

  • 2020
    • •
  • JSC
    • •
  • Link
Result

Sociology of Branding: "Just do it" in the "No Limits" World

Brands are an important element of a consumer culture. They represent of brand to explain the world of (im)material values and options and make them change the traditional personified relationships of trust of local merchan...

Sociology

  • 2017
    • •
  • Jimp
Result

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

stimulates consumer-brand promise and trust (CBPT), towards CBL via OBBC. For the purposeThis paper aims at examining the mediating role of online based-brand community usage and consumer-brand loyalty (CBL) via t...

Business and management

  • 2019
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  • JSC
    • •
  • Link
Result

ABANDONMENT OF BRAND AND THE PERSPECTIVE OF CONSUMER BEHAVIOUR IN THE DIGITALIZATION ERA: A STUDY OF THE AUTOMOBILE COMPANIES

approach dealing with the Influence of brand abandonment and closed brand relationships and marginally researched. The review is focused on a systematic critical analysis of brand abandonment, using articles from 11 journa...

Business and management

  • 2023
    • •
  • D
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