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Youtube as a new means of marketing communication
by a new generation of YouTubers. The target group, young people aged 12-16, is absorbed in following the YouTubers who set the trends in shopping; not only what one the YouTubers and some of the well-known companies that ...
Applied Economics, Econometrics
- 2017 •
- JSC
Rok uplatnění
JSC - Článek v periodiku v databázi SCOPUS
YouTube activity of political parties in 2017 Czech elections
This research aims to analyze Youtube usage activity of political parties in 2017 Czech parliament elections. Research data contains overall statistics of official Youtube pages and their activity on the previous month...
Statistics and probability
- 2017 •
- D •
- Link
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
Final report about project: Youtube - QoE
This final report describes the feasibility study of Youtube - QoE.
JA - Elektronika a optoelektronika, elektrotechnika
- 2013 •
- Vsouhrn
Rok uplatnění
Vsouhrn - Souhrnná výzkumná zpráva
YouTube Phenomenon
The paper deals with a new form of marketing communication in the genre of vlog in an inter-net site YouTube. In the last few years it became an important place for companies' marketing communications and entertainment for young people, most...
Media and socio-cultural communication
- 2016 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
In-between teaching and YouTubering : Professional self-concept of teachers who publish educational videos on YouTube
Video sharing has become a growing practice. YouTube in particular has a great-concept of YouTube using teachers who engage in the production of educational videos on YouTube were selected. Important was the criteria of inf...
Education, general; including training, pedagogy, didactics [and education systems]
- 2018 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Teacher as a creator of educational videos on YouTube
The purpose of this article is to introduce the process of creating successful educational videos on YouTube. I used qualitative methodology to analyze interview with teacher Adam as well as data published on his YouTube channel. Th...
Education, general; including training, pedagogy, didactics [and education systems]
- 2018 •
- O •
- Link
Rok uplatnění
O - Ostatní výsledky
Výsledek na webu
YOUTUBER'S ATTITUDES TO THEIR INFLUENCE ON CHILDREN'S AND YOUTH BEHAVIOR
The paper focuses on the attitudes of selected content creators of the YouTube platform to their influence on the young generation who actively monitors their videos. The article presents the results of a qualitative research survey aimed at...
Education, general; including training, pedagogy, didactics [and education systems]
- 2019 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Are the City Destination Marketing Organisations Successful in YouTube Search Results? (a Comparative Study)
Basic themes of document: destination marketing; European destinations; tourism; video; YouTube...
Applied Economics, Econometrics
- 2019 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
In-between teaching and YouTubering, YouTube videos created as part of teachers school practice
This study aims to explore professional self-concept of YouTube using teachers-structured interviews were used. Four cases of teachers active on YouTube were selected. Important was the criteria of information-rich YouTube ...
Education, general; including training, pedagogy, didactics [and education systems]
- 2018 •
- O •
- Link
Rok uplatnění
O - Ostatní výsledky
Výsledek na webu
How scientific youtubers tackle evidence-based approach: A full story
Main topics of the document: influencers; YouTubers; content makers; evidence-based practice; information sources...
Public administration
- 2020 •
- D •
- Link
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
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