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The Advertising Act of 1933 : The Contribution to the development of advertising in the Third Reich
The study analyzes the development of advertising in the Third Reich. It focuses mainly on the Advertising Act (Gesetz über Wirtschaftswerbung) of 1933 and creation of the Advertising Act. This
AB - Dějiny
- 2011 •
- C
Rok uplatnění
C - Kapitola v odborné knize
Secondary speech acts in advertisement
The analysis of choosen secondary speech acts (a confession, a lecture, a instruction, a telegram, a greetings) in Polish printed advertisement....
AI - Jazykověda
- 2010 •
- B
Rok uplatnění
B - Odborná kniha
Advertising Regulation Act and unfair commercial practises
The paper deals with Czech Advertising Regulation Act and its connection with Directive 2005/29/EC about unfair commercial practises towards consumers....
AG - Právní vědy
- 2006 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Advertising in social networks from the perspective of speech act theory
Facebook and Twiter advertising campaign. The methodological basis is the speech act theory, in particular Searle´s classes of speech acts and van Dijk´s category of macro speech acts. The overall results are comp...
Specific languages
- 2019 •
- O
Rok uplatnění
O - Ostatní výsledky
To the anti-corruption draft amendment of act 40/1995 Col. of advertising regulation
Basic themes of document: advertising; definition; regulation; legal framework; legislation; marketing; advertising ethics; risks; impact......
AG - Právní vědy
- 2011 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Directive 2006/114/EC of the European Parliament and of the Council concerning misleading and comparative advertising and its impact on the regulation of advertising in the Czech Republic
Basic themes of document: comparative advertising; CZE; DE; Directive 2006/114/EC of the European parliament and of the Council concerning misleading and comparative advertising; Act No. 89/2012 Coll, the Civil Code; Gesetz...
Law
- 2016 •
- D
Rok uplatnění
D - Stať ve sborníku
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This paper follows up the preparation works that preceded implementation of the Cartel Act in Czechoslovakia in 1933. It covers legislative attempts in both, Austria which was the first legal act that stated nullity of exce...
Law
- 2020 •
- D •
- Link
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
Advertisement, Gifts, Treatment - Their Accounting and Tax Connections.
Advertisement, gifts and treatment of company´s partners act especially, however by unsubstitutable way.
AH - Ekonomie
- 2003 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
The Act of Advertising and its enactements
AG - Právní vědy
- 1995 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Examples of persuasive communication on the contrast analysis of media texts in German and Czech Language
This study represents the language of advertising in the context of persuasive communication. The study is the result of the analysis of Czech and German media advertising on a comparative approach of lexical and textual aspects of ...
AI - Jazykověda
- 2012 •
- C
Rok uplatnění
C - Kapitola v odborné knize
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