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Archetypes usagepossibility in brand communication
Thesis deals with problematics of marketing communication of the brand in present market environment. It defines principle of brand as a communication mix tool called archetypes, are used for brand com...
AE - Řízení, správa a administrativa
- 2008 •
- D
Rok uplatnění
D - Stať ve sborníku
Online brand community and consumer brand trust: Analysis from Czech millennials
. However, the relationships between these online communities and brand trust are less community has a direct significant effect on consumer’s brand trust, and indirect in online brand communities...
Economic Theory
- 2022 •
- JSC •
- Link
Rok uplatnění
JSC - Článek v periodiku v databázi SCOPUS
Výsledek na webu
Brand building in times of financial crises - trends
Basic themes of document: brand; brand management; financial crises; community marketing; sustainability...
AH - Ekonomie
- 2010 •
- D
Rok uplatnění
D - Stať ve sborníku
Analysis of the marketing communication of the Staropramen brand and determine its archetype
Basic themes of document: marketing communication; archetype; brand...
Public administration
- 2017 •
- Jost
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Evaluation of selected cosmetic brands on social media
is to analyze and evaluate the communication of selected brands on social media to cosmetic brands to improve their marketing communication on social media.The conducted research is focused on the evaluation of th...
Business and management
- 2021 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Uses and gratification theory, social media and brand communities
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services. By creating brand<...
Business and management
- 2019 •
- Jost •
- Link
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS
are fundamentally changing the way the world is influenced and communicated. The brands and the communication are the link between the company and the customer because the company distinguishes by communication on...
Business and management
- 2018 •
- D
Rok uplatnění
D - Stať ve sborníku
Perception of Pivovar Černá Hora's Brand
Knowledge of the consumers' shopping behaviour and their perception of the brand, which we are trying to sell, is key for the creation of a communication strategy......
AH - Ekonomie
- 2006 •
- D
Rok uplatnění
D - Stať ve sborníku
Marketing communication by BERNARD Brewery and brand marketing communications Stanislav Bernard
Mr. Stanislav Bernard privatized brewery in Humpolec caring about brand communication as well. Former unsuccessful Zalesak brand was converted to a new name, but for example for Komercni Banka, thus it is often not clear, i...
AE - Řízení, správa a administrativa
- 2011 •
- O
Rok uplatnění
O - Ostatní výsledky
The importance of brand for undergraduate Czech depending on the nature of values
to brands,which can be used for intercultural marketing communications. Cultural values ??are identified as important factors perception of the importance of brands for collegeThe study highlights the relationship between ...
AJ - Písemnictví, mas–media, audiovize
- 2013 •
- D
Rok uplatnění
D - Stať ve sborníku
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