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Specification of Customer Value Elements
This paper deals with substance of Customer Value - value to a customer - as basic pillar of differentiated CRM strategy. It shows how to realize specification of customer benefits and customer pr...
AH - Ekonomie
- 2006 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Setting of Value for a Customer for Fast Moving Goods.
This paper deals with setting of customer value (value for a customer) for fast moving goods. First, it describes the substance of value for a customer and shows the place of customer
AH - Ekonomie
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
Customer value is a key in value management of innovation
Basic themes of document: customer value; universal approach to customer value; value management of innovation......
AH - Ekonomie
- 2006 •
- D
Rok uplatnění
D - Stať ve sborníku
Diagnostic Method of Customer Value Quantification.
This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relati...
AH - Ekonomie
- 2007 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CRM and Customer Value Management
The paper CRM and the Customer Value Management deals with a process of determining the customer value as a part of the process of CRM. A polemic to current trends in determining the customer value
AH - Ekonomie
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
Process of Customer Value Creating by Means of CRM in B2B Markets.
This paper deals with creating of superior, meaningful value to target customers by means of differentiated CRM. It describes 4 steps to creating customer value ? 1. discovering and understanding the customers<...
AH - Ekonomie
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
Value for Customer as the key category of market economy.
Basic themes in document: value for customer; value management; customer relationship.
AH - Ekonomie
- 2003 •
- D
Rok uplatnění
D - Stať ve sborníku
Leading article - Customer Equity and Customer Value
Offering view - Customer Equity and Customer view - Customer Value,...
AH - Ekonomie
- 2008 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Product's Value and Customer's Value Analysis Value Creation
Basic themes of document: competitiveness; customer satisfaction; customer value analysis...
AH - Ekonomie
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
Customer Relationship Value as an indicater.
Basic themes in document: value management; customer value management; customer relationship management.
AH - Ekonomie
- 2003 •
- D
Rok uplatnění
D - Stať ve sborníku
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