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114 116 results (0,459s) •

Result

Marketing Management Process in the Environment of E-commerce

This paper deals with the marketing management process in e-commerce. The main about marketing management process and the e-commerce. The analytical part proposes the theoretical...

Business and management

  • 2016
    • •
  • D
    • •
  • Link
Result

The use of marketing management tools in e-commerce

Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support. ...

AE - Řízení, správa a administrativa

  • 2015
    • •
  • Jx
    • •
  • Link
Result

Specific of marketing in e-commerce

of this paper is to evaluate the explicit approach to marketing in e-commerce and defineMarketing in today's business world is becoming increasingly important. Marketing in all areas of business activitie...

AE - Řízení, správa a administrativa

  • 2013
    • •
  • D
Result

Marketing Management of Electronic Commerce in the Process of Current Marketing Management

as well as generalised knowledge of marketing management and electronic commerce and designated for solving problems in marketing management in e-commerce among selected management

Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

  • 2023
    • •
  • JSC
    • •
  • Link
Result

MANAGEMENT IN E-COMMERCE ERA

The paper deals with the e-Commerce management theory and is aimed primarily at its usage in business-to-consumer markets. On-line purchasing management of e-Commerce ? trust ? which play...

AE - Řízení, správa a administrativa

  • 2009
    • •
  • D
Result

Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data

Main topics of the document: CLV Models; E-commerce; forecasting; methodology; online marketing; online marketing management; online shopping......

Public administration

  • 2019
    • •
  • Jimp
    • •
  • Link
Result

Retail Summit 2018

Main topics of the document: retail; marketing; e-commerce; supply chain management; digitalization...

Public administration

  • 2018
    • •
  • M
    • •
  • Link
Result

Comparative Analysis of Selected Probabilistic Customer Lifetime Value Models in Online Shopping

Main topics of the document: online retail; marketing management; E-commerce; probabilistic model; CEE region; B2C......

Public administration

  • 2019
    • •
  • Jimp
    • •
  • Link
Result

E-commerce: Internet and Mobile Marketing

Basic themes of document: Internet; marketing; e-commerce; e-marketing...

AH - Ekonomie

  • 2006
    • •
  • B
Result

Modeling and Application of Customer Lifetime Value in Online Retail

Main topics of the document: applied computing; customer lifetime value; extended pareto negative binomial distribution model; Markov chain model; marketing management; e-commerce; e-shop......

Public administration

  • 2018
    • •
  • JSC
    • •
  • Link
  • 1 - 10 out of 114 116