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The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement
Main topics of the document: influencers' audiovisual attractiveness; influencers' audiovisual expertise; customer -influencer interaction: online; booking platforms; behavioral engagement......
Business and management
- 2024 •
- Jimp •
- Link
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Influence of the term of application of herbicides
Influence of the term of application of herbicides. Rate of herbicides and influence of the temperature on effect of herbicides Influence of the term of application of herbicides. Rate of herbicides and influence o...
GF - Choroby, škůdci, plevely a ochrana rostlin
- 2003 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
The influence of television on psyche of child
The article desrcibed the influence of television on psyche of children. The author focused on negative aspect of television. The author deals with rules of use of massmedia....
AN - Psychologie
- 2015 •
- C
Rok uplatnění
C - Kapitola v odborné knize
Avatars of Influence: Understanding How Virtual Influencers Trigger Consumer Engagement on Online Booking Platforms
Main topics of the document: perceived interactivity; source credibility; normative social influence; informational social influence; behavioral engagement......
Business and management
- 2024 •
- Jimp •
- Link
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Limitations and Chaos
Profile of the development of Chinese urbanism and architecture. The influence of the regime and the growing influence of the architect....
AL - Umění, architektura, kulturní dědictví
- 2011 •
- O
Rok uplatnění
O - Ostatní výsledky
Extending Factors of Brand Attachment in Developing Consumers' Purchase Intentions: a Multi-wave Consumer Perspective
Main topics of the document: brand attachment; luxury counterfeit products; social influence; individual influence; functional influence; hedonic benefits......
Psychology (including human - machine relations)
- 2024 •
- Jimp •
- Link
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment
This study evaluates the impact of influencer marketing on consumers. Although online influencers are long established in German B2C markets, research in the field is scarce. Marketing managers are unsure how influencer mar...
Business and management
- 2020 •
- JSC •
- Link
Rok uplatnění
JSC - Článek v periodiku v databázi SCOPUS
Výsledek na webu
Influence of Taxation on Financial Management of an Entreprise in the Czech Republic
The contribution deals with the role of the influence of the Czech taxes on the financial management of the enterprise. The influence of the income tax was identified as the key factor whereas the influence of the other tax...
AE - Řízení, správa a administrativa
- 2011 •
- D
Rok uplatnění
D - Stať ve sborníku
The influence of mulching on meadow
The influence of mulching on meadow...
GA - Zemědělská ekonomie
- 2007 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Influence dance and sport
Influence dance and sport...
AK - Sport a aktivity volného času
- 2003 •
- D
Rok uplatnění
D - Stať ve sborníku
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