Filters
Guerilla Marketing
The paper introduces the functioning of guerilla marketing in contemporary business praxis. Particular tools used in guerilla marketing are presented. By using examples the paper proves the effectiveness of this marketi...
AH - Ekonomie
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
The Application of the Classical Communication Tools on the Business-to-Business Markets
Advertising, sales promotion, professional selling, direct marketing and public relations are the basic promotional tools of the marketing communication. Though the structure of these tools used on business-to-busi...
AH - Ekonomie
- 2010 •
- D
Rok uplatnění
D - Stať ve sborníku
Eco-Labels as a Marketing Tool in Accomodation Services - Comparison of the Situation in Germany and the Czech Republic
Main topics of the document: ecolabels; accomodation services; marketing; Czech Republic; Germany; comparison; marketing tool......
AH - Ekonomie
- 2011 •
- Jx •
- Link
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Výsledek na webu
The analysis of using of marketing tools in small and medium enterprises in Czech republic
The article is surveying the use of marketing tools in small and medium of the articleis to analyse marketing tools, to draw conclusions from this analysis, and to indicate recommendations in the field of marke...
AH - Ekonomie
- 2004 •
- D
Rok uplatnění
D - Stať ve sborníku
Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs
activities. Since marketing communication tools enable to perform innovative actions of marketing communication tools by SMEs enables them to be innovative in marketing or not, and the research question i...
Business and management
- 2021 •
- Jimp •
- Link
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Marketing Analytics - Tools for data analysis and marketing campaign process
Basic themes of document: data analytics; marketing campaigns; customer analytics; processes; analytical tools...
IN - Informatika
- 2014 •
- Jx •
- Link
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Výsledek na webu
English expressions in the German language used as a marketing tool
Basic themes of document: marketing tool; advertising agency; German commercials...
AI - Jazykověda
- 2010 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Marketing and its application in the strategic management of the city
The article deals with the use of marketing and marketing tools in the strategic management of urban development. Points to the possibility of marketing for decisions making in the longer term, the use of marke...
AH - Ekonomie
- 2011 •
- D •
- Link
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
Using of the marketing tools in brewing industry
Paper is focused on possibility of using the marketing tools in brewing industry area.
AE - Řízení, správa a administrativa
- 2012 •
- D
Rok uplatnění
D - Stať ve sborníku
Examination of differences in using marketing tools in the management of SMEs the Vishegrád group countries
Main topics of the document: marketing mix; classic marketing tools; sustainable marketing...
Business and management
- 2022 •
- Jimp •
- Link
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
- 1 - 10 out of 87 600