Why and how often urban people buy food at farmers’ markets: insights from Moldova
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00027251%3A_____%2F25%3AN0000001" target="_blank" >RIV/00027251:_____/25:N0000001 - isvavai.cz</a>
Alternative codes found
RIV/60460709:41340/25:103796
Result on the web
<a href="https://www.emerald.com/bfj/article-abstract/127/10/3513/1270508/Why-and-how-often-urban-people-buy-food-at-farmers?redirectedFrom=fulltext" target="_blank" >https://www.emerald.com/bfj/article-abstract/127/10/3513/1270508/Why-and-how-often-urban-people-buy-food-at-farmers?redirectedFrom=fulltext</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/BFJ-11-2024-1225" target="_blank" >10.1108/BFJ-11-2024-1225</a>
Alternative languages
Result language
angličtina
Original language name
Why and how often urban people buy food at farmers’ markets: insights from Moldova
Original language description
The main objective of this study is to understand the factors behind the shift in consumer behaviour in Moldova. In this country, buying food directly from farmers in farmers’ markets is declining in favour of supermarkets and online purchases. This trend is particularly noticeable amongst the younger generation. Supporting small producers and local farmers requires an understanding of consumers’ drivers, attitudes and changing intentions. The results indicate that attitudes, subjective norms and perceived behavioural control statistically influence the intention to buy from farmers’ markets. The average customer in these markets is a middle-aged, educated individual with at least a bachelor’s degree and a low to medium household income. Key determinants for choosing farmers markets include support from friends and family, trust in the vendors and personal preferences.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
British Food Journal
ISSN
0007-070X
e-ISSN
1758-4108
Volume of the periodical
127
Issue of the periodical within the volume
10
Country of publishing house
GB - UNITED KINGDOM
Number of pages
20
Pages from-to
3513-3532
UT code for WoS article
001609659800002
EID of the result in the Scopus database
2-s2.0-105015450045