THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523794" target="_blank" >RIV/70883521:28120/19:63523794 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.7441/dokbat.2019.108" target="_blank" >http://dx.doi.org/10.7441/dokbat.2019.108</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/dokbat.2019.108" target="_blank" >10.7441/dokbat.2019.108</a>
Alternative languages
Result language
angličtina
Original language name
THE INFLUENCE OF INTERNET MARKETING ON CONSUMER BUYING BEHAVIOUR (GEORGIA’S EXAMPLE)
Original language description
The paper shows that the increase of internet users is characterized in high rates in the world and in Georgia as well and it leads the changes in consumer buying behaviour. I have made a research to study how buying behaviour is connected to internet marketing. In the research, it is identified the main tendencies of getting involved in the internet space. It is studied how internet advertising can impacts the buying behaviour. What factors make consumers change their attitude and move from shops to online tools? Also, the research focuses on the connection between buying frequencies and consumer behaviour. In the paper, it is evaluated the level of internet marketing development in Georgia. There are some recommendations for companies on how to improve the internet marketing level and there are some advantages shown after following these recommendations. Finally, the results show the correlation between internet marketing and consumer behaviour.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-893-2
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
1100-1105
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Nov 6, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—