A Popular Post-Yugoslav Cinema: Does it Exist and Why (Not)?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F21%3A10440997" target="_blank" >RIV/00216208:11210/21:10440997 - isvavai.cz</a>

Result on the web

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=L2K9._0ub1" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=L2K9._0ub1</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

A Popular Post-Yugoslav Cinema: Does it Exist and Why (Not)?

Original language description

Building an audience is currently the most challenging task for national film industries in Europe. This article scrutinizes this challenge by focusing on a specific European region - the post-Yugo-slav one. Following the disintegration of Yugoslavia, a large joint film market which regularly pro-duced highly successful films was replaced by seven national cinemas. In industry terms, these cinemas operate in a very different context from that of the former Yugoslavia, including no integrative film policy, fragmented territories and audiences. Yet a number of post-Yugoslav films have managed to reach a significant national and/or regional audience. Relying on the concepts of low-brow, middle-brow, high-brow cinema and the ideal European co-production, and using data from the LumierePro database and national film centers, we map out films that achieved success domestically and those that managed to traverse national borders, in or-der to understand what attracts domestic, regional and (occasionally) international audiences. We also identify the main obstacles to a better box-office of post-Yugoslav films and discuss possible policy steps to remedy them. For this, we analyze film texts, production processes, as well as obser-vational data from two industry events. Our analysis paints a complex picture. While audiences across the region do differ, some the-matic and style preferences are shared - a situation that can be harnessed through the development of quality regional ideal European co-productions. But new distribution strategies are needed, together with more scholarly efforts to understand the audiences and their engagement.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

60405 - Studies on Film, Radio and Television

Project

<a href="/en/project/EF16_019%2F0000734" target="_blank" >EF16_019/0000734: Creativity and Adaptability as Conditions of the Success of Europe in an Interrelated World</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Iluminace

ISSN

0862-397X

e-ISSN

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Volume of the periodical

33

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

28

Pages from-to

35-62

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85112225083