Changes in promotion of artificial fertilizers in the context of business interests of the family firm A. Schram
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F23%3A10473416" target="_blank" >RIV/00216208:11210/23:10473416 - isvavai.cz</a>
Result on the web
<a href="https://poster.fel.cvut.cz/poster2023/" target="_blank" >https://poster.fel.cvut.cz/poster2023/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Changes in promotion of artificial fertilizers in the context of business interests of the family firm A. Schram
Original language description
The aim of this paper is to map how the promotion and advertisement of fertilization developed from the early 19th century till the end of the interwar period. It tracks examples of individual types of media used for advertising and tries to analyze the ways in which they communicated to the consumer. Particular emphasis is placed on the motivation of actors, that is how the business interest of the manufacturers shaped the form, type of media, language, and later psychological aspect of advertising. To illustrate the described changes on a particular example, the paper simultaneously tracks the evolution of superphosphate market as it was the dominant fertilizer throughout the period, along with the history of the family firm A. Schram and the ways in which its relationship toward advertisement has evolved
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
60101 - History (history of science and technology to be 6.3, history of specific sciences to be under the respective headings)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PROCEEDINGS OF THE INTERNATIONAL STUDENT SCIENTIFIC CONFERENCE POSTER – 27/2023
ISBN
978-80-01-07140-3
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
110-114
Publisher name
České vysoké učení technické v Praze
Place of publication
Praha
Event location
FEL ČVUT
Event date
May 11, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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