Do Stories Matter? Narrativity in YouTube Videos Targeted at Pre-schoolers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F23%3A10477159" target="_blank" >RIV/00216208:11210/23:10477159 - isvavai.cz</a>

Result on the web

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=DOjtJO6Z4D" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=DOjtJO6Z4D</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Do Stories Matter? Narrativity in YouTube Videos Targeted at Pre-schoolers

Original language description

This paper examines narrativity in videos that are targeted at children who are 3-6 years old, using the channel &quot;CoComelon Nursery Rhymes &amp; Kids Songs&quot; as the focus of the research. We argue that narrativity plays an essential role in the success of Internet content. The paper attempts to test this thesis via qualitative analysis and by reflecting upon the responses of several respondents in a preliminary survey. First, we exclude factors such as SEO factors, mise-en-scène and characters to analyse the two most famous videos that have been produced by the CoComelon channel. We have found that because these videos are characterised by repetitiveness, narrativity should be sought at the level of a single episode, not at the macro-level. In this sense, the videos contain a high degree of innovation and realism. Next, we consider the construction of the characters to be a purposeful blend of stereotypes and individuation. The videos do not introduce narrativity into the material, instead depicting processes that are as such already narrative - bathing, eating, going to school, etc. These are fundamental processes which compose the everyday experience of the target audience, and thus they are &quot;stories which matter.&quot;

Czech name

—

Czech description

—

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

—

OECD FORD branch

60205 - Literary theory

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ADAMarts

ISSN

2256-0890

e-ISSN

—

Volume of the periodical

3

Issue of the periodical within the volume

1

Country of publishing house

LV - LATVIA

Number of pages

20

Pages from-to

135-154

UT code for WoS article

—

EID of the result in the Scopus database

—