Streaming from a digital periphery: Voyo as an East-Central European response to Netflix
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F24%3A10486224" target="_blank" >RIV/00216208:11210/24:10486224 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=D8-8GExGqX" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=D8-8GExGqX</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1386/jdmp_00150_1" target="_blank" >10.1386/jdmp_00150_1</a>
Alternative languages
Result language
angličtina
Original language name
Streaming from a digital periphery: Voyo as an East-Central European response to Netflix
Original language description
Voyo, owned by Central European Media Enterprises (CME) and operating across six national territories, is currently one of the only three prominent transnational SVoD services based in countries of Central and Eastern Europe. Under the new owner PPF, a Czech-based investment group which bought CME from AT&T, Voyo enjoyed unprecedented levels of investment in high-end original content, which resulted in a dynamic growth of subscribers from 2020 onwards, making it the second strongest streamer in Czechia and Slovakia after Netflix. The article labels CME's digital strategy 'deep localism' and approaches it through the recent political-economic debates about the geography of platform economy. Despite its multi-territory corporate structure, CME has isolated each of its national Voyo services in terms of original production, licensing and audience targeting. This shows in the high percentage of local content as well as the virtual absence of its cross-border circulation between the national Voyo catalogues, which have been branded as purely national. The article interprets this compartmentalized strategy of deep localism as both a response to the changes in the global streaming market and an attempt to preserve the traditional linear audiences of CME in the new digital era. The research behind the article is based on interviews with CME executives and on comparative VoD catalogue analysis.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
<a href="/en/project/TQ01000479" target="_blank" >TQ01000479: Support for Export of Audiovisual Content: Means for Measuring, Predicting, and Increasing Cross-border Circulation of Czech Film and Television Works</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Digital Media & Policy
ISSN
2516-3523
e-ISSN
2516-3531
Volume of the periodical
15
Issue of the periodical within the volume
2
Country of publishing house
GB - UNITED KINGDOM
Number of pages
21
Pages from-to
237-257
UT code for WoS article
001300273000005
EID of the result in the Scopus database
2-s2.0-85202527297