New configurations of the audience?: the challenges of User-Generated Content for audience theory and media participation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F11%3A10100590" target="_blank" >RIV/00216208:11230/11:10100590 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
New configurations of the audience?: the challenges of User-Generated Content for audience theory and media participation
Original language description
User-generated content (UGC) is seen as one of the main innovations in contemporary media worlds. As part of a digital culture that emphasizes new participatory opportunities, it claims to pose a number of challenges for our reflections about media and,more specifically, for (the more traditional forms of ) audience theory. As enthusiastic and sometimes messianic discourses of novelty often engulf "new" media technologies and practices, in combination with calls to rearticulate (or renew) our present-day ideological and theoretical frameworks, there is an equally strong need to evaluate the novelty of these practices, to contextualize them by confronting them with media practices "from the past" (which are, as always, still very present), and to consider the applicability of the "old" (so-called outdated) theoretical frameworks to make sense of the diversity of participatory practices that characterize the media configuration of today. In order to confront the thinking about UGC with
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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