Contextualising author-audience convergences

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F11%3A10100608" target="_blank" >RIV/00216208:11230/11:10100608 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1080/09502386.2011.600537" target="_blank" >http://dx.doi.org/10.1080/09502386.2011.600537</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/09502386.2011.600537" target="_blank" >10.1080/09502386.2011.600537</a>

Result language

angličtina

Original language name

Contextualising author-audience convergences

Original language description

New media discourses are often engulfed by a variety of claims that emphasize their specificity. We can find the formulation of strong claims of novelty and uniqueness, in combination with processes of forgetfulness in relation to the societal roles of old media technologies. This article starts with a discussion on (new) audience theory, mapping and structuring the diversity of audience articulations with a focus on two of its main dimensions: the active/passive and the interaction/participation dimension. This mapping will then be used to problematize and critique the strong claims of novelty and uniqueness that ''new'' participatory technologies have generated. Moreover, this theoretical mapping will also show that audience theory turns out to be quite stable in its capacity to facilitate the understanding of the diversity of relations between humans and media technology. Three claims are scrutinized: the shift from one-to-many to many-to-many communication; the re-articulation of t

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Cultural Studies

ISSN

0950-2386

e-ISSN

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Volume of the periodical

25

Issue of the periodical within the volume

4

Country of publishing house

GB - UNITED KINGDOM

Number of pages

17

Pages from-to

517-533

UT code for WoS article

000299281600004

EID of the result in the Scopus database

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