Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10174212" target="_blank" >RIV/00216208:11230/13:10174212 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management
Original language description
The aim of this article is to explore the role of CEO and its reputation management in relations to the overall effectiveness and communication strategy of a company, institution or organization. According to the latest research on the development of public relations and communication management in Europe, more companies are stressing the positioning and profiling of CEO as a visible representative, who is embodying the corporate or institutional values and norms. CEO reputation has a direct impact on the reputation of the represented institutions; however, this varies not only from country-to-country, but also in different areas of strategic communication, such as marketing, internal or political communication. Also, differences between joint stock orprivate companies, governmental organizations or NGO's are significant. This article provides a new in-depth look on how the CEO reputation is being currently managed within European companies and organizations and shows the dominant app
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics and Management
ISSN
1998-1627
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
11
Country of publishing house
RU - RUSSIAN FEDERATION
Number of pages
5
Pages from-to
29-33
UT code for WoS article
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EID of the result in the Scopus database
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