CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F12%3A10123329" target="_blank" >RIV/00216208:11230/12:10123329 - isvavai.cz</a>
Result on the web
<a href="http://cebr.vse.cz/cebr/article/view/15" target="_blank" >http://cebr.vse.cz/cebr/article/view/15</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic
Original language description
This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO's havebeen experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO's and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditionalauthorities, such as government, CEO's and official representatives to academics, stakeholders, employees and general "vox populi" can be seen globally. The aim of this article is to define trust and the social and communication context o
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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