The presidential election in the Czech Republic : a case study of Karel Schwarzenberg's campaign strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10271987" target="_blank" >RIV/00216208:11230/14:10271987 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The presidential election in the Czech Republic : a case study of Karel Schwarzenberg's campaign strategy
Original language description
Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, constant analysing process of political environmentand of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AD - Political sciences
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Political Marketing : Principles and Applications
ISBN
978-0-415-63207-2
Number of pages of the result
3
Pages from-to
191-193
Number of pages of the book
273
Publisher name
Routledge
Place of publication
London
UT code for WoS chapter
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