Electoral Campaigns and Marketing Strategy : The Case Study of the Karel Schwarzenberg Campaign
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10271989" target="_blank" >RIV/00216208:11230/14:10271989 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Electoral Campaigns and Marketing Strategy : The Case Study of the Karel Schwarzenberg Campaign
Original language description
The chief focus of this case study is on electoral strategy and its role in campaign strategy. Campaign strategy entails a highly complex process comprising various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, ongoing analysis of the political environment and, of course, the crucial role played by the candidate himself or herself. Finally, strategy is always adapted to the type of election being run and depends upon the electoral system.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Czech Journal of Social Sciences, Business and Economics
ISSN
1805-6830
e-ISSN
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Volume of the periodical
3
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
24-30
UT code for WoS article
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EID of the result in the Scopus database
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