Electoral campaigns and marketing strategy ? the case study of Karel Schwarzenberg?s campaign

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00079439" target="_blank" >RIV/00216224:14230/14:00079439 - isvavai.cz</a>
Result on the web
<a href="http://www.cjssbe.cz/" target="_blank" >http://www.cjssbe.cz/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Electoral campaigns and marketing strategy ? the case study of Karel Schwarzenberg?s campaign
Original language description
The chief focus of this case study is on electoral strategy and its role in campaign strategy. Campaign strategy entails a highly complex process comprising various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, ongoing analysis of the political environment and, of course, the crucial role played by the candidate himself or herself. Finally, strategy is always adapted to the type of election being run and depends upon the electoral system. Our initial step is to define what strategy is and how it is understood from the standpoint of political consulting. We then describe a specific electoral campaign, using it to explain strategy creation and the role played by consultants. We build on this by combining a theoretical approach with knowledge gained from practical campaign experience and insider information. The campaign chosen for description is that of presidential candidate Karel Schwarzenberg.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AD - Political sciences
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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