The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075715" target="_blank" >RIV/00216224:14230/14:00075715 - isvavai.cz</a>
Result on the web
<a href="http://www.routledge.com/books/details/9780415632072/" target="_blank" >http://www.routledge.com/books/details/9780415632072/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
Original language description
Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AD - Political sciences
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Political Marketing. Principles and Applications
ISBN
9780415632089
Number of pages of the result
3
Pages from-to
191-193
Number of pages of the book
274
Publisher name
Routledge
Place of publication
London, New York
UT code for WoS chapter
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