Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10284660" target="_blank" >RIV/00216208:11230/14:10284660 - isvavai.cz</a>
Alternative codes found
RIV/00216305:26510/14:PU111373
Result on the web
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.11.215" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.11.215</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sbspro.2014.11.215" target="_blank" >10.1016/j.sbspro.2014.11.215</a>
Alternative languages
Result language
angličtina
Original language name
Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares
Original language description
Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt the order to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
19th International Scientific Conference on Economics and Management 2014 (ICEM-2014)
ISBN
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ISSN
1877-0428
e-ISSN
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Number of pages
5
Pages from-to
424-428
Publisher name
Elsevier
Place of publication
Amsterdam
Event location
Riga
Event date
Apr 23, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000360006400083