Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10289933" target="_blank" >RIV/00216208:11230/15:10289933 - isvavai.cz</a>
Result on the web
<a href="http://www.tandfonline.com/doi/full/10.1080/1369118X.2014.993679#abstract" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/1369118X.2014.993679#abstract</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/1369118X.2014.993679" target="_blank" >10.1080/1369118X.2014.993679</a>

Result language
angličtina
Original language name
Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective
Original language description
This paper analyses strategic thinking around election campaign communication in a rapidly evolving media environment, characterized by the rise of digital communication channels and online social networks as new tools of political campaigning. Using anexpert survey with campaign managers of 68 political parties within 12 European nations, representing both old and new EU member states, the study investigates the perceived importance of different types of communication platforms in meeting campaign objectives, especially with regard to differences between new and direct modes of campaigning in comparison to traditional campaign channels. The attributed significance to these various channels is then analysed against a range of variables on macro (country) level as well as meso (party) level. The results suggest that while some differences can be observed in regard to the perceptions of particular types of social media between individual strategists working for parties as well as betwee
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Project
<a href="/en/project/GA14-05575S" target="_blank" >GA14-05575S: The role of social media in transformation of political communication and citizen participation in the Czech Republic</a><br>
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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