"You don't have a leg? Don't worry, you can still be a star!" Media image of cyclist Jiří Ježek

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10327932" target="_blank" >RIV/00216208:11230/15:10327932 - isvavai.cz</a>

Result on the web

<a href="http://www.communicationtoday.sk/download/2/2015/MACKOVA-TRUNECKA%20-%20CT%202-2015.pdf" target="_blank" >http://www.communicationtoday.sk/download/2/2015/MACKOVA-TRUNECKA%20-%20CT%202-2015.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

"You don't have a leg? Don't worry, you can still be a star!" Media image of cyclist Jiří Ježek

Original language description

The article provides a theoretical and analytical insight into the framework of celebritization in sports; it main- ly deals with the world of athletes with physical disabilities. The authors focus on the media image of Jiří Ježek, the most successful cyclist in the history of Paralympic Games, created by Czech public television, Česká tele- vize, and Czech private television, TV Nova. The content analyses of their main sports broadcasts (TV sports news) were the most important research item. The quantitative research (how often he has been presented by TV stations in question during the last fourteen years) was followed by the qualitative research methods (how they have presented him and his story). The authors also contacted the companies to find out why they chose him as a figure to present themselves. Using the research findings as well as other sources of information, the article presents the media image of Jiří Ježek and outlines in detail the process of celebritization of an athlete with a disability who has become really famous, a real star.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Communication Today

ISSN

1338-130X

e-ISSN

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Volume of the periodical

6

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

8

Pages from-to

78-85

UT code for WoS article

000371882800007

EID of the result in the Scopus database

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