Politicising platform, or another campaign tool: Locality-related differences in the perception of facebook's role in pre-election period

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10377946" target="_blank" >RIV/00216208:11230/18:10377946 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.15847/obsOBS1232018915" target="_blank" >https://doi.org/10.15847/obsOBS1232018915</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15847/obsOBS1232018915" target="_blank" >10.15847/obsOBS1232018915</a>

Result language

angličtina

Original language name

Politicising platform, or another campaign tool: Locality-related differences in the perception of facebook's role in pre-election period

Original language description

In recent years, Facebook has become a regular part of political campaigning and as such a subject of an extensive research. Yet relatively few studies have focused on audience perspective and the perception of Facebook in campaigns. The aim of this explorative study is to contribute to this area; it compares perceptions of Facebook&apos;s role in a campaign held before communal elections in two localities in the Czech Republic. Based on qualitative data from diary research and semi-structured interviews, it discusses the role of communication context (especially the character and diversity of local information channels) in the perceived position and influence of Facebook in the pre-election period. The results show that both Facebook&apos;s role and influence can be understood quite differently, depending on the character of communication platforms used in the campaign. The study also analyses people&apos;s expectations of the social media site, which in turn may lead to certain disillusionment as to the character (especially interactivity) of the campaign and, consequently, politics in general.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50802 - Media and socio-cultural communication

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Observatorio

ISSN

1646-5954

e-ISSN

—

Volume of the periodical

12

Issue of the periodical within the volume

3

Country of publishing house

PT - PORTUGAL

Number of pages

16

Pages from-to

1-16

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85052137280