Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10381941" target="_blank" >RIV/00216208:11230/18:10381941 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1007/978-3-319-75638-7_7" target="_blank" >https://doi.org/10.1007/978-3-319-75638-7_7</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-75638-7_7" target="_blank" >10.1007/978-3-319-75638-7_7</a>

Result language
angličtina
Original language name
Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows
Original language description
This chapter develops a set of findings around audiences' small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: 1) one click engagement, 2) commenting and debating and 3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
The Future of Audiences : A Foresight Analysis of Interfaces and Engagement
ISBN
978-3-319-75637-0
Number of pages of the result
18
Pages from-to
123-140
Number of pages of the book
309
Publisher name
Palgrave Macmillan
Place of publication
Cham
UT code for WoS chapter
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