Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10381944" target="_blank" >RIV/00216208:11230/18:10381944 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1007/978-3-319-75638-7_8" target="_blank" >https://doi.org/10.1007/978-3-319-75638-7_8</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-75638-7_8" target="_blank" >10.1007/978-3-319-75638-7_8</a>

Result language
angličtina
Original language name
Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows
Original language description
This chapter builds upon central findings arising from the consultations with the stakeholders about audiences' engagement in the content flow. First, we note that increasing use of audience analytics tends to fragment the monolithic audience in tangible sub-communities. Second, we discuss how production routines of legacy media change in response to small acts of engagement. Third, audience creativity enters economic relations and amateur production struggles with a tension between being creative and economic logic of production. Fourth we look at transformation related to (dis)trust as a mutual dynamic that not only concerns audiences' trust or mistrust in legacy media, but which is increasingly significant in regard to media's trust in content produced by audiences as well.
Czech name
—
Czech description
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Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
The Future of Audiences : A Foresight Analysis of Interfaces and Engagement
ISBN
978-3-319-75637-0
Number of pages of the result
20
Pages from-to
141-160
Number of pages of the book
309
Publisher name
Palgrave Macmillan
Place of publication
Cham
UT code for WoS chapter
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