Social Enterprises in Daily Journalism: What is the Image of Social Enterprises in Media?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10382159" target="_blank" >RIV/00216208:11230/18:10382159 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Social Enterprises in Daily Journalism: What is the Image of Social Enterprises in Media?
Original language description
The article researches two Czech media in their print version (Hospodářské noviny and Právo) and asks if they inform the public about the phenomenon of social enterprises, what information they give to their readers, if it is educational and accurate or rather incorrect or totally false. From the quantitative content analysis researching five years of publishing we can see that the theme "social enterprising" was used almost 80 times but not so often as the main theme of the media content. In the following article we present results connected for example with a length of media content, a style of referring about the phenomenon of social business, its accuracy, the value journalists give to the problem, a role of pictures accompanying the written content, a role of advertisements and so on. Reflecting the important role of media in the contemporary society we aimed to study, how does the media image of social enterprising look like in the Czech Republic, where the legislative framing of the phenomenon is not yet completely clear and the understanding of it from the side of the public isn't always correct.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity: Digital Mirrors, part I
ISBN
978-80-8105-985-8
ISSN
1339-5726
e-ISSN
—
Number of pages
10
Pages from-to
93-102
Publisher name
University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication
Place of publication
Trnava
Event location
Smolenice, Slovensko
Event date
Nov 6, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000467818300009

Similar results(10)