Czech Generation Z on the Internet: Partial Research Results

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F22%3A10445346" target="_blank" >RIV/00216208:11230/22:10445346 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Quo-Vadis-2022.pdf" target="_blank" >https://fmk.sk/download/Quo-Vadis-2022.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Czech Generation Z on the Internet: Partial Research Results
Original language description
The current culture is clearly more information-loaded than the previous ones. We are living in a media-saturated environment, which means that life is basically about symbolism, exchange and receiving; or, alternatively about efforts to exchange news or, by contrast, avoid receiving it. Generation Z (also Gen Z, its members are referred to as Zoomers) is the first generation to have grown up in a 'digital world'. How does this generation behave online? And is it possible to find identical elements between Generation Z in the Czech Republic and members of the same generation researched abroad? The questions are answered by the author's qualitative research. The paper presents briefly foreign studies of Generation Z and compares them with the author's qualitative research of Generation Z members selected from a group of students. The author's intent was to create a basis for quantitative research of the behaviour of Czech Generation Z on the Internet and to open the door to other similarly focused research in the CEE region, which lacks more extensive research.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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