Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F24%3A73629856" target="_blank" >RIV/61989592:15210/24:73629856 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/article/10.1057/s41299-023-00172-0" target="_blank" >https://link.springer.com/article/10.1057/s41299-023-00172-0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1057/s41299-023-00172-0" target="_blank" >10.1057/s41299-023-00172-0</a>
Alternative languages
Result language
angličtina
Original language name
Being an Employer of Choice: Attracting Generation Z to Work by Building Brand via Social Media
Original language description
Generation Z has entered a labour market recently and most of its members are about to finish their studies and start their careers at the workplaces. It is the least numerous generation which is present at workplaces nowadays and some employers face lack of talents. To be able to recruit suitable job applicants they need to present themselves well. Since social media are natural way of communication of generation Z, they seem to be suitable tool for this purpose. This paper aims to investigate if employers are aware of specifics of generation Z and if they consider social media useful for recruiting the youngest generation at the labour market. Empirical research included combination of qualitative and quantitative method and based on findings several managerial implications were formulated.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
CORPORATE REPUTATION REVIEW
ISSN
1363-3589
e-ISSN
1479-1889
Volume of the periodical
27
Issue of the periodical within the volume
4
Country of publishing house
GB - UNITED KINGDOM
Number of pages
16
Pages from-to
283-298
UT code for WoS article
001129167400001
EID of the result in the Scopus database
2-s2.0-85179938377