Tracking Digital Audiences in the Disrupted Public Sphere. The Journey of Czech Audiences from Television to Social Media

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10473874" target="_blank" >RIV/00216208:11230/23:10473874 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/MM_2023_eng.pdf" target="_blank" >https://fmk.sk/download/MM_2023_eng.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34135/mmidentity-2023-21" target="_blank" >10.34135/mmidentity-2023-21</a>

Result language
angličtina
Original language name
Tracking Digital Audiences in the Disrupted Public Sphere. The Journey of Czech Audiences from Television to Social Media
Original language description
This study examines the transformation of the audience of traditional television journalism. While the form oftelevision political debates does not change much, their audience has become significantly different. Besidetelevision audiences, there is a growing number of digital viewers. This audience analysis of Czech TV digitalviewers confirms that not only have their numbers increased during the recent years but sociodemographiccharacteristics are also completely different from those of the television viewers. The study shows that digitalviewers consume the content of political debates on other platforms. Social networks (including those used bythe television itself) frame the viewer's expectations before watching the debate. The study thus draws attentionto the fact that the degree of coherence between different audience groups needs to be examined in detail in thecontext of the growing diversity of digital audiences.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY: AI - THE FUTURE OF TODAY: Conference Proceedings from the Annual International Scientific Conference „Marketing and Media Identity: AI – The Future of Today“
ISBN
978-80-572-0415-2
ISSN
2729-7527
e-ISSN
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Number of pages
13
Pages from-to
202-214
Publisher name
University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 14, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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