Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10480036" target="_blank" >RIV/00216208:11230/24:10480036 - isvavai.cz</a>

Result on the web

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=FeygymVAOm" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=FeygymVAOm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.52518/2024-02arstya" target="_blank" >10.52518/2024-02arstya</a>

Result language

angličtina

Original language name

Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia

Original language description

Amid the inadequate communication studies on slow fashion, this study examines slow fashion communication on social media, with a focus on a content analysis of two slow fashion Instagram accounts in Indonesia and Malaysia, namely @setali.indonesia and @klothcircularity. The data was collected from 1,029 posts containing slow fashion content from January 2020 to December 2022. The study found that communicating slow fashion on social media is predominantly through rational content conveying consumer education issues. The two accounts&apos; main objective is disseminating information and raising awareness about slow fashion lifestyles. The affordance of Instagram in connecting people through shared content in real-time can be a remarkable educational tool for sharing knowledge about slow fashion. The study&apos;s results will contribute to media and sustainability communication studies, highlighting the role of social media content in communicating about sustainability.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50802 - Media and socio-cultural communication

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Plaridel (University of the Philippines - Online)

ISSN

1656-2534

e-ISSN

2508-0504

Volume of the periodical

21

Issue of the periodical within the volume

1

Country of publishing house

PH - PHILIPPINES

Number of pages

22

Pages from-to

267-288

UT code for WoS article

001273040300007

EID of the result in the Scopus database

2-s2.0-85199031172