Fictional populists running for the office and parodying elections: Qualitative analysis of the three case studies' social media communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10487551" target="_blank" >RIV/00216208:11230/24:10487551 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=QkQ44qcOwh" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=QkQ44qcOwh</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15581/003.37.3.177-192" target="_blank" >10.15581/003.37.3.177-192</a>
Alternative languages
Result language
angličtina
Original language name
Fictional populists running for the office and parodying elections: Qualitative analysis of the three case studies' social media communication
Original language description
This article introduces the novel concept of fictional populism, describing the phenomenon of made-up characters created and performed by real individuals. These imaginary political candidates typically employ fiction, humour (in the forms of parody and satire), and self-scandalization to accentuate their (populist) messages. Building on the concept of celebrity populism that explores the mixture of populism with celebrity culture, this study examines the features of fictional populism. It focuses on two case studies from Croatia and one from Serbia. Qualitative content analysis of case studies' communication on Facebook during election campaigns is conducted with the aim to understand how they blended elements of celebrity and popular culture to emphasize their populist messages. Moreover, the study explores how these fictional candidates addressed real political issues during campaigns. By employing an iterative approach between theory and analysis, the article offers rich portrayals of each candidate's performances, illuminating their strategic use of fiction, humour, and self-scandalization to emphasize the populist messages and appeal to the people. The study outlines the broader dimensions and elements that characterize specific communication features of fictional populists.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Communication & Society
ISSN
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e-ISSN
2386-7876
Volume of the periodical
37
Issue of the periodical within the volume
3
Country of publishing house
ES - SPAIN
Number of pages
16
Pages from-to
177-192
UT code for WoS article
001280215700011
EID of the result in the Scopus database
2-s2.0-85197687066