A descriptive inquiry of the PR professionals in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10499331" target="_blank" >RIV/00216208:11230/24:10499331 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9IutQEdMu" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9IutQEdMu</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.51480/1899-5101.17.4(38).723" target="_blank" >10.51480/1899-5101.17.4(38).723</a>
Alternative languages
Result language
angličtina
Original language name
A descriptive inquiry of the PR professionals in the Czech Republic
Original language description
The paper addresses the scarcity of demographic data in the Czech PR market, aiming to inform both academic research and industry management. Drawing from established European surveys, the cross-sectional quantitative study from late 2022 responded by PR practitioners with diverse organization background investigates the composition of the Czech PR workforce, their gender distribution, levels of experience, ongoing education pursuits, and job roles. While estimating the total number of PR professionals remains challenging, 463 online survey respondents suggest a substantial presence. The average age aligns with global trends, with most professionals transitioning from the media industry and finding the quarter of the professionals, those youngest, starting directly in PR. Despite a high percentage of university graduates, a significant proportion abstains from further education, possibly due to time constraints or differing perceptions of continuing education. Notably, media relations remained the primary focus, followed closely by communication strategy development and copywriting.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Journal of Communication
ISSN
1899-5101
e-ISSN
3071-6837
Volume of the periodical
17
Issue of the periodical within the volume
4 (38)
Country of publishing house
PL - POLAND
Number of pages
18
Pages from-to
513-530
UT code for WoS article
001595709200007
EID of the result in the Scopus database
2-s2.0-105016118066