The Role and Function of Public Relations in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10139947" target="_blank" >RIV/00216208:11230/13:10139947 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Role and Function of Public Relations in the Czech Republic
Original language description
This chapter focuses on the role and function of PR in the Czech Republic. It is based on quantitative research conducted in spring 2012 among 200 communication professionals from Czech commercial, non-profit, and other companies and organizations. Basedon the respondents from professional public, the article delivers the first comprehensive study of the role of PR, services of PR agencies, and opinions regarding PR. It explains the role played by PR in Czech companies, the position held by PR in company structure and the role of the PR/communication manager, the kind of fields for which the PR department is responsible, and the pros and cons of cooperation with PR agencies in contemporary Czech market.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Researching the Changing Profession of Public Relations
ISBN
978-2-87574-056-4
Number of pages of the result
19
Pages from-to
91-109
Number of pages of the book
333
Publisher name
Peter Lang
Place of publication
Bruxelles
UT code for WoS chapter
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