The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F21%3A39917562" target="_blank" >RIV/00216275:25310/21:39917562 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1-1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1-1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-030" target="_blank" >10.36689/uhk/hed/2021-01-030</a>
Alternative languages
Result language
angličtina
Original language name
The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
Original language description
The paper presents the results of primary quantitative research aimed at determining the degree of use of various PR tools and evaluating their perceived effectiveness with the public. The respondents were managers of chemical industrial companies in the Czech Republic. It compares the use and perceived effectiveness of the monitored PR tools and identifies those that should be maintained, those that need to be developed and also those that should be restrained. This provides managers with a suitable guide for effective management of PR communication. The findings are supplemented by an analysis of differences in the use of monitored PR tools by the size of companies and differences in the perception of the effectiveness of the monitored PR tools according to different characteristics of respondents. It was confirmed that PR tools aimed at the public are used to a greater extent by larger companies (more than 250 employees) and respondents' views differ the most in the perceived effectiveness of press releases.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec economic days, Vol. 11(1)
ISBN
978-80-7435-822-7
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
12
Pages from-to
297-308
Publisher name
Univerzita Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Kralove
Event date
Mar 25, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000670596900030