The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F20%3A39916519" target="_blank" >RIV/00216275:25310/20:39916519 - isvavai.cz</a>
Result on the web
<a href="http://bm.vgtu.lt/index.php/verslas/2020/paper/viewFile/518/173" target="_blank" >http://bm.vgtu.lt/index.php/verslas/2020/paper/viewFile/518/173</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/bm.2020.518" target="_blank" >10.3846/bm.2020.518</a>
Alternative languages
Result language
angličtina
Original language name
The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public
Original language description
The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corpo-rate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very ef-fective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in prac-tice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Business and Management 2020
ISBN
978-609-476-231-4
ISSN
—
e-ISSN
2029-929X
Number of pages
9
Pages from-to
293-301
Publisher name
VGTU Publishing House Technika
Place of publication
Vilnius
Event location
Vilnius
Event date
May 7, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000717052500032