Building fertile links with regional brands: The case of Czech regional products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F13%3A10139535" target="_blank" >RIV/00216208:11310/13:10139535 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Building fertile links with regional brands: The case of Czech regional products
Original language description
This paper introduces the Regional Brand initiative of the Czech Association of Regional Brands (ARB) and its potential to create links within the viable rural tourism products. The first part introduces the context of the current focus on the diversification of rural economies, the need for bottom-up approaches and alternative rural development, all of which are clearly present in the idea of regional branding and similar schemes. These are described in the second section, of course with a stress on their development in Czechia. The following sections reveal the main aims of the paper and the methodology of the research conducted. The key part of the paper follows, with the main results of the survey as seen both from the producers' and the coordinator's view. The concluding part of the paper summarizes the main obstacles and problems and calls for stronger intervention, clear strategy and overall changes in the entrepreneurial environment.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
DE - Earth magnetism, geodesy, geography
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Fertile Links? Connections between tourism activities, socioeconomic contexts and local development in European rural areas
ISBN
978-88-6655-388-5
Number of pages of the result
21
Pages from-to
215-235
Number of pages of the book
248
Publisher name
Firenze University Press
Place of publication
Florencie
UT code for WoS chapter
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