Chemophobia and passion: Why chemists should desire Marcel Proust

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F22%3A10454776" target="_blank" >RIV/00216208:11310/22:10454776 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=Vk155BpNQP" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=Vk155BpNQP</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s00706-022-02945-5" target="_blank" >10.1007/s00706-022-02945-5</a>

Result language
angličtina
Original language name
Chemophobia and passion: Why chemists should desire Marcel Proust
Original language description
In this article, we introduce a new communication strategy called the "communication success dimension" for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust's In Search of Lost Time to combat chemophobia.
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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