Recommending for Disloyal Customers with Low Consumption Rate
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F14%3A10277915" target="_blank" >RIV/00216208:11320/14:10277915 - isvavai.cz</a>
Result on the web
<a href="http://link.springer.com/book/10.1007/978-3-319-04298-5" target="_blank" >http://link.springer.com/book/10.1007/978-3-319-04298-5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-04298-5_40" target="_blank" >10.1007/978-3-319-04298-5_40</a>
Alternative languages
Result language
angličtina
Original language name
Recommending for Disloyal Customers with Low Consumption Rate
Original language description
In this paper, we focus on small or medium-sized e-commerce portals. Due to high competition, users of these portals are not too loyal and e.g. refuse to register or provide any/enough explicit feedback. Furthermore, products such as tours, cars or furniture have very low average consumption rate preventing us from tracking unregistered user between two consecutive purchases. Recommending on such domains proves to be very challenging, yet interesting research task. For this task, we propose a model coupling various implicit feedbacks and object attributes in matrix factorization. We report on promising results of our initial off-line experiments on travel agency dataset. Our experiments corroborate benefits of using object attributes; however we are yet to decide about usefulness of some implicit feedback data.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
SOFSEM 2014: Theory and Practice of Computer Science
ISBN
978-3-319-04297-8
ISSN
0302-9743
e-ISSN
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Number of pages
11
Pages from-to
455-465
Publisher name
Springer
Place of publication
Berlin
Event location
Nový Smokovec, Slovakia
Event date
Jan 26, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000342283300040