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Using Implicit Preference Relations to Improve Content Based Recommending

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F15%3A10314898" target="_blank" >RIV/00216208:11320/15:10314898 - isvavai.cz</a>

  • Result on the web

    <a href="http://link.springer.com/chapter/10.1007%2F978-3-319-27729-5_1" target="_blank" >http://link.springer.com/chapter/10.1007%2F978-3-319-27729-5_1</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1007/978-3-319-27729-5_1" target="_blank" >10.1007/978-3-319-27729-5_1</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Using Implicit Preference Relations to Improve Content Based Recommending

  • Original language description

    Our work is generally focused on recommending for small or medium-sized e-commerce portals, where we are facing scarcity of explicit feedback, low user loyalty, short visit times or low number of visited objects. In this paper, we present a novel approach to use specific user behavior as implicit feedback, forming binary relations between objects. Our hypothesis is that if user select some object from the list of displayed objects, it is an expression of his/her binary preference between selected and other shown objects. These relations are expanded based on content-based similarity of objects forming partial ordering of objects. Using these relations, it is possible to alter any list of recommended objects or create one from scratch. We have conductedseveral off-line experiments with real user data from a Czech e-commerce site with keyword based VSM and SimCat recommenders. Experiments confirmed competitiveness of our method, however on-line A/B testing should be conducted in the fut

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    IN - Informatics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    E-Commerce and Web Technologies, 16th International Conference on Electronic Commerce and Web Technologies, EC-Web 2015, Valencia, Spain, September 2015, Revised Selected Papers

  • ISBN

    978-3-319-27728-8

  • ISSN

    1865-1348

  • e-ISSN

  • Number of pages

    14

  • Pages from-to

    3-16

  • Publisher name

    Springer

  • Place of publication

    Berlin

  • Event location

    Valencia, Spain

  • Event date

    Sep 1, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article