“Working some serious magic:” The transtextual use of Easter eggs in Disney+'s Chip'n Dale Rescue Rangers (2022)

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F25%3ASBXAZXB3" target="_blank" >RIV/00216208:11320/25:SBXAZXB3 - isvavai.cz</a>
Result on the web
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195552954&doi=10.1111%2fjacc.13557&partnerID=40&md5=3aeed3bee8271e75d398c32bdaed3b7d" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195552954&doi=10.1111%2fjacc.13557&partnerID=40&md5=3aeed3bee8271e75d398c32bdaed3b7d</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1111/jacc.13557" target="_blank" >10.1111/jacc.13557</a>

Result language
angličtina
Original language name
“Working some serious magic:” The transtextual use of Easter eggs in Disney+'s Chip'n Dale Rescue Rangers (2022)
Original language description
This article explores the strategic use of Easter eggs in Disney+'s Chip 'n Dale Rescue Rangers (2022), focusing on how the film’s transtextual references to various pop culture artifacts and media franchises serve to create a rich, intertextual narrative that speaks to both nostalgia and contemporary media consumption. Through the lens of media theory and intertextuality, the paper examines how these Easter eggs function not merely as playful references but as tools of cultural commentary, bridging past and present media landscapes. The film's blending of animation styles, cross-referencing of characters from different genres, and self-aware humor all serve to transform Chip 'n Dale Rescue Rangers into a metatextual work that engages viewers on multiple levels. The study also considers how these Easter eggs contribute to the film's broader themes of identity, memory, and the evolving nature of fandom. Ultimately, the article argues that the film exemplifies the ways in which modern media can use transtextuality to build a multi-layered narrative that invites deeper audience engagement, while simultaneously honoring the legacy of its own animated heritage.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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