Archetypical characteristics of polycode text in professional language training

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F26%3AMKM2ZB5X" target="_blank" >RIV/00216208:11320/26:MKM2ZB5X - isvavai.cz</a>

Result on the web

<a href="http://linguistics-communication-msu.ru/upload/iblock/298/1lgkhhusl63krxdftw1eoz3xo5o04unp/Ser_19_2025_3_Text_41_63.pdf" target="_blank" >http://linguistics-communication-msu.ru/upload/iblock/298/1lgkhhusl63krxdftw1eoz3xo5o04unp/Ser_19_2025_3_Text_41_63.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.55959/MSU-2074-1588-19-28-3-3" target="_blank" >10.55959/MSU-2074-1588-19-28-3-3</a>

Result language

ruština

Original language name

Archetypical characteristics of polycode text in professional language training

Original language description

The purpose of the paper is to discuss and point out the urgent necessity to constantly introduce modern linguistic methods into classrooms when teaching foreign languages at a university level. In particular, one of the problems, which characterises modern educational environment as far as professional linguistic training is concerned, comes as a result of both constant upgrading of professional standards and changes in communication media and environment. One possible way to address the problem is to introduce into the process analytical methods based on shared theoretical foundations in psychological and pedagogical sciences as well as in philology. The paper illustrates the step-by-step analysis of the British polycode (multimodal) text heavily loaded with double meanings. The latter require students’ cultural awareness. As the basic theoretical ground, C. Jung’s archetypes were chosen. When applied to lexicographic data, “Macbeth” by W. Shakespeare and British political cartoon by J. Gillray, this theory allowed to demonstrate the changes. Thus, the archetype of the Sage (Old Wizard) became blended with the image of the witch, which also obtained certain archetypical features. The research offers etymological analysis of the key lexemes. All these further serve as the ground for constructing problem-based tasks, aimed at developing polycode competence and cultural awareness of students in the course of their professional linguistic training. Some experimental data are also provided.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

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Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Moscow University Bulletin. Series 19. Linguistics and Intercultural Communication

ISSN

2074-1588

e-ISSN

2074-1588

Volume of the periodical

28

Issue of the periodical within the volume

№3, 2025

Country of publishing house

RU - RUSSIAN FEDERATION

Number of pages

23

Pages from-to

41-63

UT code for WoS article

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EID of the result in the Scopus database

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